The University of Liverpool’s Digital Media & Society Institute (DMSI) and the VEC’s Data Science team are working collaboratively to demonstrate how communications across media platforms can support developing a greater understanding of the public’s opinions and shifts in perceptions regarding COVID-19. Specifically, the project team are considering how language, images, and video communicates key ideas in government messages, online news and social media and the stance towards those messages.
Download Case StudyThe collaboration meant DMSI could:
- Utilise AI capabilities and related tools to assess changing perceptions of COVID-19, using open-source and available data
The Benefits
- Visualisation of data for enhanced understanding and quickly identifying trends
- Better informed decision making and enhanced campaign communication and planning
- Digital infrastructure can be expanded for additional uses
Client opinion
"We are using digital itself – such as digital media, data analytics and AI – to help us research and understand our digital society. This is only possible through interdisciplinary collaboration between DMSI and VEC."
Professor Kay O’Halloran,
Department of Communication and Media and Co-Director of the Digital Media & Society Institute (DMSI)
University of Liverpool
